PRODUCT DEVELOPMENT | CREATIVE DIRECTION | Go-TO-MARKET STRATEGY

Atlast (now MyForest Foods) invented an innovative method for growing gourmet, edible mushrooms in the form of a mycelium super ingredient. The company’s first consumer product, MyBacon, replicates the taste and texture of traditional bacon with just six simple ingredients: mycelium, salt, sugar, coconut oil, beet juice, and spices.

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